Thursday 11 September 2014

An analytical study of the requirements of tourists from tourist services in Saudi Arabia

Understand trends and interact with tourists from the private and public sectors leads to their satisfaction with the services provided to them 

Riyadh: Sawsan Hemaidan
A study from the requirements of tourists from tourist services in Saudi Arabia account three points in the responsibility for the success or failure of tourism services and continuity of satisfaction or dissatisfaction with the tourists on the various categories of services provided to them. These actors include both of the Supreme Commission for Tourism and the relevant government agencies services sector and investment companies in the sector of tourism services, and directed the study conducted by Dr. Abdullah bin Hamad Aldliqan Director of the Center for the Study Financial Services Banking Institute, a specialist in the management and marketing of services and measuring the quality of service, efforts All sectors on the basis of knowing what he wants tourists, where the study called for the Tourism Authority of follow-up needs of tourists of the benefits of tourism services in an integrated manner, in addition to conducting periodic studies to assess the level of service provided by the tour companies and related government departments, and work on setting standards service-tourism sector to ensure quality facilities and tourist facilities both private and public, and the introduction of annual awards for tourism companies granted on the basis of labor standards commensurate with the needs of tourists, in addition to the development of centers dealing with tourist information in every region and province to help get guidance for visitors and local communities in all parts of Saudi Arabia, in addition to directing tourism projects to new geographic areas with different characteristics to lend an element of diversity in tourist activity available to tourists. The study recommended that companies investing in the tourism sector to focus on the economic feasibility study of tourism projects and understand the social changes and the demographic for tourists to lend strategic dimension to the growth and awareness of the population when you ask a tourism project, along with the design of the project tourism and tourism products after understanding the strategic needs of the tourists and make the tourist first leg under which it can are of strategic studies for the project of tourism, to take companies into account the development of quality standards designed based on the requirements of tourism excellence to help develop the efficiency and effectiveness of services provided to tourists and is divided into groups of tourists targeted for tourism services with the measuring and understanding the level of expectations among all categories of tourists targeted with knowledge of pattern by tourists in choosing the bag tourist and study the behavior of tourists and habits tourist with deep research on how to deal with the marketing mix for the service of tourism, including product, price, place, promotion, people, or concrete elements, processes and procedures for the completion of the service of tourism, where the project integrated tourism service project is produced through the expertise and experience the tourists directly. The study reported in the section on the achievement of the equation tourist economic needs of tourists from government agencies which come associated with providing and improving the infrastructure of the tourism activity as an important component of economic growth with the provision of support services for tourism and development trends of energy operating in the area of ​​services in government departments to work the concept of service-positive complies with the level of growth in the provision of service to the private sector to intensify efforts along with the tourism sector investors to serve the tourists.
The study was divided tourists to multiple categories from several angles in terms of age groups and level of social and cultural level and the different sex and financial level and identified the factors that must be considered when determining the needs of the tourist humanitarian needs such as basic needs and the needs of safety, in addition to social needs, friendship and self-esteem and self-realization.

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